Public relations in mass media, I feel, is depicted as a high-class career with high-status clients. Shows like Sex and the City, Madmen, and Scandal romanticize public relations and show the extremes of the daily tasks of public relations practitioners. Mass media makes public relations seem like a job that hides the dirty secrets of their clients and turn them into positives instead of negatives if they are ever leaked to the public. This type of exposure gives public relations a bad name. Still, public relations is considered a high-profile career.
I am not sure if the media’s representation of public relations is a good thing or a bad thing. Like I said before, some of these shows give the field a bad name because it delves into the dirty work that may come with the job, but on the other hand, media also makes public relations look like a cool, high-paying career that involves interacting with important people. Personally, I think the way media portrays public relations is helpful to the field. As the saying goes, “There is no such thing as bad publicity.”
I must confess that part of my reasoning for choosing public relations as a major was due to the high-life the PR practitioners lived portrayed in the media. Even though I knew the job was not exactly how it is shown in the media, I thought PR was a great fit for me.
Honestly, I don’t know how far I am willing to go for a client. I guess it depends on the situation. I would say that I would try my very best to keep the client’s reputation even if that means bending the truth a little bit, but I would not blatantly lie to the press… maybe just downplay the cons. I would not break my personal ethics in order to accomplish a task for a client though. As much as I would want to help them, I couldn’t throw my beliefs away for someone else. With that being said, I am a flexible person so it would probably have to be something pretty extreme for me not to go along with it.